Winning is important for every team. It's also not the only thing, and that's a problem.
For sides who fall somewhere below the professional level, other factors can easily take over and define you far more than the quest for victory: Jobs, family, escapism from the daily grind and so on.
These factors are real and unavoidable, but they don't have to command the side. With some simple, almost zen-like, changes to your approach, you can account for everything and still become a more professional-acting club team.
Here are some practical tip for calmly becoming more focused on winning without being ridiculed for "taking it too seriously".