Closing date: 18th January 2016

Title: Direct Marketing Specialist
Function: Marketing
Location: Melbourne
Employment Type: Full-Time

Job Description    

Cricket Australia is the custodian of cricket in Australia with a vision to make cricket this country's favourite sport.

We have a rare opportunity for a driven Direct Marketing Specialist to join our Marketing team.

Working within a small team of direct marketers, you will be accountable for developing and executing direct marketing campaigns to increase fan engagement and loyalty, viewership, sales of tickets, merchandise and other cricket products, and acquire customer data across a number of digital channels.

Key areas of focus specifically include managing Cricket Australia’s email marketing campaigns, delivering programs for the Australian Cricket Family and Aussie Cricket Crew member bases, supporting the Big Bash League membership program and supporting Cricket Australia’s Customer Data Project.

To be successful you will need to be tertiary qualified in marketing with experience in end-to-end delivery of direct marketing/CRM and digital communication campaigns. You will have a strong understanding of consumer lifecycle marketing, and understand relevant best-practices in driving consumer engagement.

With a strong results and measurement focus, you will be versed with experimental design methodology and recognise the importance of data and analysis in the campaign lifecycle and development process.

You will have an eye for design and exceptional copywriting skills, particularly in writing eDMs, as well as impeccable attention to detail.

It is vital you are a quick learner who can effectively multi-task under pressure be able to work seamlessly with the current direct marketing team members on shared deliverables.

Highly advantageous to the role is experience using Silverpop/IMG Marketing Cloud and Adobe Photoshop and basic HTML skills, as well as working with and managing membership bases.

If you are highly passionate, driven and focused on building a career in sport and entertainment, then this could be your opportunity!

Applications must be made online no later than 18 January 2016