Recently I threw a quick idea on twitter and got a response that got me to thinking.
After posting about two relatively new cricketing words - "process" and "outcome" - someone pointed out that these words were nonsense.
I disagreed, but I saw his point.
We are in a world of double-speak like never before. Coaches talk like business management gurus. Players are schooled on saying the right thing to the media. It's natural to look back at the good old days when cricket was about cricket things, like line, length, a high front elbow and jolly lovely cups of tea.
Neither world view is correct of course.
So how to we separate buzzwords, double speak and rose-tinted spectacle nostalgia from language that works to help improve your cricket?
Simple. Ask yourself one question:
Does the language used help you understand more clearly?
If the answer is "yes" it has done it's job.
If the answer is no, it is useless, or exists to deliberately hide the reality. Either way, it's a waste of your time.
For me, that's why "process" and "outcome" are not buzz words. We know exactly what we mean: Process is a way of doing things (like changing the bowling action), outcome is what happens (like bowling a 90mph yorker).
Simple, clear and effective communication.
Like everything else, if you are mindful about the words you use, or hear, you will avoid the pitfalls of language.