Commercialisation is coming to club cricket

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A big money revolution is heading for your local cricket club.

Whether you are a traditionalist or a progressive, you can't fail to have a view on the invasion of big money in professional cricket. It began in the 70's with Kerry Packer and World Series Cricket. Now sponsors, coloured clothing, television deals and hefty player contracts are all standard parts of the game at the top level.

At club level the game has mostly escaped the changes but this season the influence of Twenty20 cricket has filtered down as companies see an opportunity to market their products.

There is no great example of this than the demise of the SportWISE UK20s: A competition that until this year has been a genuinely national club 20 over tournament in the aid of charity.

But clubs across the country have been drawn away for the first time by commercial leagues: Not only the North Gear 2020 Premier League, but also the Shepherd Neame Twenty20 Cup in Kent and Essex. These have done away with the charity and replaced it with sponsorship and hefty prize funds.

It's out with the charity and in with the big business.

And it's going to get even bigger in the next few years. The popularity of Twenty20 county cricket has opened the doors for companies to fund the second tier and bring their money to your club too.

Is this a good thing?

Well whether we like it or not, it's coming.

What do you think? Should we protect the village green or enjoy the excitement of modern cricket at club level too?

© Copyright miSport Holdings Ltd 2008

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