Malcolm Marshall coached a team I played in as a pro. We had played badly for the 3rd game in a row. The great man asked us if "our attitude was worth catching?"
We were being challenged because our professionalism and character had been lacking. It was a great question which made most of us reflect and - ultimately - turn our season around.
As coaches, we should have a good attitude. We are leaders whose role is to inspire and shape teams and environments.
So, the question that I ask of coaches is not about attitude: I ask "is your culture worth catching?"