Does it seem a bit old fashioned to say "pitch it up, hit the stumps"?
In these days of slower ball bouncers, enforcers and bowling dry outside off stump you might think so. Actually, it's still an effective way to bowl in most situations.
Swing bowler on a slow English pitch in May? Yes.
Spinner on a Bunsen burner? Absolutely.
Fast bowler on a flat deck? Without doubt.