There is no doubt that technology is an important part of cricket, even at grass-roots level. That means when Apple make a product announcement, players and coaches interested in getting an edge should listen to what they have to say.
Yesterday, Apple announced the iPhone 6, 6 Plus and Apple Watch.
Look at the track record of technology in cricket, and Apple in particular, and you can see it's ever growing influence. Coaches and scorers have iPads, players use iPhones and other smart phones as the most portable of computers. Add to this innovations like bowling machines and PitchVision and you see that technology is already a huge part of cricket.
So, the important question is; do these new devices signal a change in the landscape, and if so how can you tap into their power?